Having an amazing podcast with no one to listens to can be devastating for the creator. It exists, it’s there but no audience can support it with their presence. In theory this situation doesn’t really help your efforts to grow your brand, audience, and, ultimately monetize your services.
That said, it’s a plain fact that you need to have solid audience to make your podcast worth while. The growing of your audience increases the growth of your podcast exponentially. How? You’ll be able to attract quality guests and by that you’ll be more likely to get high-quality sponsors.
And, not to forget, word-of-mouth is a great marketing tool. The more people listening to your show, the greater the chance that your podcast will reach people’s ears.
So, how do you do it? In this first part of these podcast audience growth series we are about to publish this summer, we’ll cover the most crucial tactics to grow and retain your podcast audience.
1. Give Your Best When Making The Podcast
You can’t build anything without a solid foundation. The same goes for podcasts too. Having an excellent podcast is a prerequisite to grow your audience. In order to do that take an objective look at what you currently have. If something is lacking in quality, or you’re inconsistent, boring, or not well-planned then people will get frustrated and will stop listening.
With podcasting if you aren’t hitting the mark, it’s advisable to have a break, polish up on your content and start it up again when you’re really ready to dedicate your time and give your best.
2. Use Appropriate Equipment
A good equipment and software is a guarantee of a quality production for a live stream podcast because quality podcasts take a lot of effort to get them going. If you’re interested in developing a solid listener base, you have to be prepared to release episodes on a regular basis.
In order not to get lost in a myriad of choices try to keep things simple. Think about how your podcast will be recorded so you can easily find the right equipment. In general you should consider 3 things: cost, quality, and usability.
3. Niche Focus
Truth is just like blogs, there are tons of podcasts on just about everything. However, this shouldn’t be a reason for discouragement. The best thing to do is to find your passion about certain niche and start from there. Discover your spin of things and transform an old idea into something new and interesting that will create decent listener base.
It’s a good start to ask yourself if there’s audience for what you want to talk about. For example, if your plan is to make a podcast where you’ll talk about healthy lifestyle in general, narrowing down your topic to fitness can make your coverage more specific. It all about finding an interesting angle to your main niche.
4. Know Your Audience
Deciding on your niche makes a perfect time to think about and define your audience. What this really means is that it is not enough to just know the demographics and the location of your listeners. You have to dig deeply and find out as much as you can including their interests, values, opinions and personality traits.
Ask yourself the following questions: How old is your ideal listener? What do they work in their lives? Do they have hobbies or passions? What are their expectations to learn from your podcast?
Knowing who your audience is will allow you to send your message most efficiently and save yourself a lot of time of wondering what they want to hear from you.
5. Have Killer Website
Depending on how you’ve imagined to develop and promote your podcast, having a killer website for your podcast audience will skyrocket your attempts to reach out to your fans. If you’re starting out and don’t really have a lot to invest websites like Squarespace and Weebly can help you build up a simple website that looks neat and clean.
However, we strongly advise that in a year you hire professional website designer with outstanding UX and UI skills to create intuitive user interface for your website and SEO company/professional to optimize your content and technically back up the website. That way you’ll be sure your audience will be coming back for more.
6. Build a Spectacular Blog
Now that you have fully optimized website, the most important part of your website is going to be your blog. Blogas are perfect places to express your opinion on a range of topics around your niche, topics that are coming up or the ones already featured on the podcast.
With podcast blogs it’s perfectly OK to talk a little about yourself personally. Also, if you talked about something controversial your blog can be leveraged to show the other side with more evidence.
This type of material will keep your readers coming back not only to read, but also to listen to your episodes. This will keep them engaged and informed on a regular basis.
7. Upload New Content Regularly
For a serious podcast you need to have serious content strategy and content calendar. This means uploading new episodes regularly to keep up the momentum. Pick a specific time during the your day, week, or month to record your show, then have a different time to edit, and a time to upload it.
In the meantime you can take to different social media channels to promote any upcoming episodes you might have and expose the podcast to more social media engagement.
Plan your episodes in advance, and consider recording a week or two ahead of schedule so you can accommodate emergencies, equipment malfunctions, power outages, and the like.
8. Podcast Monetization
Creating additional “premium” content that can only be accessed behind a paywall is another viable option that can be leveraged to monetize a live stream podcast. A premium content can be a bonus episode, image gallery, video etc.
You can also offer your listeners a continuous membership that gives them access to your premium content which can also be accessed behind a paywall. Additional content, media, members-only newsletters can all be used to entice your listeners into buying a premium membership.
When it comes down to using a paywall, InPlayer offers the easiest way to protect your digital assets. We have everything you need to start monetizing your podcast and transform your group of listeners into a community.
Sign up to try InPlayer free