Over the years, the habits of TV viewers have drastically changed. It seems that every year, more and more viewers are abandoning their Pay TV subscriptions and opting for SVOD services that will give them their favorite content at the time they want to watch it.
The rising demand for SVOD services like Netflix, Hulu and Amazon video, which allow viewers to watch their favorite content whenever they want has risen to the question about what will be next for the video entertainment and whether the TV will still have a place in the future.
The latest report, released bythe BI Intelligence, analyzes how the growth of SVOD services is affecting the Pay TV industry. They’ve analyzed the current state of the Pay TV industry and did a research on which demographics are more likely to abandon TV packages. The report also discusses the user base, original content offerings and subscription models of the major subscription streaming services lsuch as Netflix, Hulu and Amazon Video. And last but not least, the report also displays the way traditional Pay TV companies and premium channels like HBO and Showtime are dealing with the shift to digital viewing as well as the implication of their response for advertisers.
Here are some of the key findings:
In full, the report:
You can find the full report, here.
Over the years, the habits of TV viewers have drastically changed. It seems that every year, more and more viewers are abandoning their Pay TV subscriptions and opting for SVOD services that will give them their favorite content at the time they want to watch it.
The rising demand for SVOD services like Netflix, Hulu and Amazon video, which allow viewers to watch their favorite content whenever they want has risen to the question about what will be next for the video entertainment and whether the TV will still have a place in the future.
The latest report, released bythe BI Intelligence, analyzes how the growth of SVOD services is affecting the Pay TV industry. They’ve analyzed the current state of the Pay TV industry and did a research on which demographics are more likely to abandon TV packages. The report also discusses the user base, original content offerings and subscription models of the major subscription streaming services lsuch as Netflix, Hulu and Amazon Video. And last but not least, the report also displays the way traditional Pay TV companies and premium channels like HBO and Showtime are dealing with the shift to digital viewing as well as the implication of their response for advertisers.
Here are some of the key findings:
In full, the report:
You can find the full report, here.
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