How To 3 min read

by Feb 10 2016 / 1:53 PM / 3 years ago

How 2-tier Sports Can Benefit From Live Streaming

In my previous posts, I’ve discussed about why live sports is the future of live streamingthe growth of 4K and new production techniques. This time, around I will talk about the benefits of live streaming and how 2-tier sports can actually benefit from it.

The appetite for live streaming of sports continues to grow. One of the big areas where this can be seen is the live streaming of international football.  The amount of Internet traffic grew to 222 petabytes between the 2010 and 2014 FIFA World Cups.  For the 2014 World cup, HBS delivered 2,799,360 minutes of live video streams via tech provider EVS.  Coverage was provided to both desktop and mobile web.

You may be wondering what this has to do with sports that are less popular than football, and other major players such as NFL. The thing with niche sports is that they still have an audience and the appetite for live video streaming means that you can offer a service to fans and monetize your content effectively.

11111

Why does live streaming make sense for less popular sports?

Niche sports want to get their content out to the fans they have, as well as attempting to increase their fan base. According to a survey by Clearlap, almost half of people who watched more than one sport would watch their favourite sport by streaming online content. You can clearly see the potential for any sport to take advantage of an online audience. You can provide fans of your team or organisation with a means of keeping engaged, even if they are not able to attend events in person. This can be especially advantageous in the case of away fixtures when locally based fans may find it more affordable to watch online than to travel great distances. From my experience, when covering streams from 2-tier sports, usually the true fans of local teams are connected in strong community and are ready to support their team in any occasion, including cheering while watching a live stream.

Another major point of live streaming for more niche sports, such as kickboxing, hockey and college sports is the second screen option. Viewers can augment the viewing experience by watching supplementary content on a second device. This content can include, live statistics, comments, team interviews and behind the scenes stories which help fans feel closer to the team. Providing content such as this actually encourages fans to subscribe to live stream events and spend some money for the team they love.

One of the biggest reasons why online live streaming makes sense for second tier sports is they tend to get less coverage on mainstream TV. This coverage is often restricted to the top leagues and the major sports. This gives second tier sports a great opportunity to gain the advantage in the video streaming market.

gloryThis is how operating in a niche sports market can actually be advantageous. There is a danger of coverage of the big name sports becoming saturated whereas coverage for lesser known sports is not as common. You, therefore have the advantage of less competition.

Monetizing your live sports content

One of the most important aspects to consider when streaming live sports content is monetization. You need to ensure that you offer the best package and exclusive content to attract and retain viewers. This may be by offering pay per view options, or by providing a subscription service. You may also want to offer incentives to viewers, such as free content after they have watched a certain number of games.

Providers like InPlayer work with clients to provide a simple to use, highly customizable, monetization system. We can provide all of the hosting services you need including OVP, CMS, affiliation management and a reliable paywall for the effective monetization of your content. The InPlayer solution can be used on any device and supports a dozen of different languages. All currencies are supported and geo-blocking is active. Using a service like InPlayer enables you to maximise the returns you receive for your sports live streaming. You can contact our sales team sales@inplayer.com  to find out more or get a free consult.

Recommended posts in How To:

Enterprise Video Content Skyrockets ROI

9 hours ago

The adoption of enterprise video content is already skyrocketing ROI in businesses as video enables their employees to look in the eyes of their clients wherever they might be. The researchers at Technavio think the global online video platform market will grow 14.88% by 2020. This is mainly because the management of video content due […]

How to Grow and Retain Your Podcast Audience

2 weeks ago

Having an amazing podcast with no one to listens to can be devastating for the creator. It exists, it’s there but no audience can support it with their presence. In theory this situation doesn’t really help your efforts to grow your brand, audience, and, ultimately monetize your services. That said, it’s a plain fact that […]

The Rise of High-Quality Live Streaming and Subscription OTT

2 weeks ago

TV shows are rapidly shifting to online or on-demand viewing. To illustrate this, out of the 100 most watched live broadcasted sporting events in the US in 2005, only 14 were sporting events. Ten years later, in 2015 sporting events comprised 93 of the top 100 telecasts. TV networks rely on live broadcasts of the […]

Organize and Monetize Your Live Sports Event

3 weeks ago

So you’re looking to monetize a live sports event? Luckily for you, no matter the size of the event, the venue, or the number of athletes, the same principles apply when it comes to monetizing your event and making sure that you end up getting a good return on your investment. In today’s world, it […]

What We’ve Learned at IBC 2018 – A Recap

4 weeks ago

Almost 60,000 media professionals from more than 170 countries took to Amsterdam this September for the International Broadcasting Convention (IBC), one of the world’s biggest media and broadcasting conferences. It was an amazing experience for InPlayer with abundance of new technology and changes hoping to have huge impact on the whole media industry. We took […]

We use cookies to analyse our traffic. We also share information about your use of our site with our analytics partners. See details