Fundraising and crowdfunding are undoubtedly penetrating in many spheres of our lives and significantly contribute, support and improve the current society. In the post, we’ll evaluate its implications on the music industry.
Foo Fighter’s Concerts Fundraising Spree
Not so long ago, the Foo Fighters played a show their fans had arranged for them. In Richmond, Virginiafans united to bring the band back for their first show in the city since 1998. Fairly simple, let’s try and sell out un unscheduled concert. If they agree on it, great, if not, everybody get’s their money back.
The video has 18.000 views on Youtube, and the funds raised for the concert exceeded the planned amount of 70.000$.
Only two weeks after the show was held, there’s another fundraising campaign going on to bring the Foo Fighters to Cornwall. And the campaign raised over £58k in opening hours!
That was followed by a new Kickstarter campaign for crowdfunding a gig in Birmingham, UK.
Dave Grohl, Foo’s frontman states himself for Rolling Stone magazine: “I’m telling you, it could become the way that bands decide where they want to play. It’s a fun thing; it sort of changes the game. For the past 20 years we always decided who we’re going to play with and where we’re going to play. But now, if we hear that people want us to come somewhere, maybe we’ll come there.”
The guys from Foo Fighters have a reputation as one of the most innovative bands in the world, having previously played gigs in fans garages and launching online contests (in collaboration with BlackBerry). We may freely state that they lived up to the expectations of their fans and they act like pioneers in the development of the music industry.
Aloe Blacc’s Campaign: Emergency Fundraising Done Right
In December 2014, after suspending food aid to nearly 1.7 million Syrian refugees, the World Food Programme (WFP) launched a brave social media fundraising campaign in collaboration with the popular artist Aloe Blacc, using the hashtag #ADollarALifeline.
Among individuals contributing online through wfp.org, the third largest number by nationality were Syrians, after Americans (first) and Canadians (second).
The online campaign featured Aloe Blacc’s smash hit “I Need A Dollar” as the soundtrack for the #ADollarALifeline video which launched on social media channels.
The effect from the social movement were: 14,000+ individuals and private sector donors in 158 countries contributed $1.8 million USD. WFP has raised more than $80 million surpassing the objective to raise $64million in December and permitting the full value of the e-cards to be distributed to refugees this month, with some funds carrying through to January.
This campaign proved that musicians can also be true activists and are able to contribute to a better tomorrow.
How Amanda Palmer Rocked Kickstarter
Amanda Palmer from Dresden Dolls was one of the Kickstarter early-adopters and launched a crowdfunding campaign in 2012. The funds gathered bringing exceeded all expectations. She Palmer managed to raise $1.2 million and invested them to fund her upcoming album, art book and tour.
Even though there are not so many success stories like this, crowdfunding platforms can significantly boost the budgets of the music artists. Of course, it will be easier for the Tier 1 artists who already have a built-in fanbase and harder for new talents, but the average rounds around $200,000 per project cannot be underestimated.
What’s Amazing About this Concept?
We no longer live in a world where the music artists and bands get their money just via concert ticket sales and sold records from music shops.
Artists are becoming more and more flexible in terms of music distribution, events location and revenue models. On the other hand, their fans are also empowered with the new technology advancements and can influence the public opinion, causes and artists’ plans.
Fans are willing to more participative than ever, and even go further and sponsor under-performing live streams, ticket sales etc. Exciting times are ahead of us, and we are all glad the people use fundraising and crowdfunding to support and influence trends.
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