Transitioning to a SaaS Subscription Model

2 weeks ago

Accenture published a research in 2016 saying digital products will make up 25% of the world’s entire economy by 2020. High performers in the digital business arena of the future won’t just consume more technology but also enable their customers to accomplish more with technology. New corporate cultures will be created that use technology helping […]

Top 6 Conversion Rate Optimization Strategies to Increase Sales

3 weeks ago

Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your content efforts. However, this process involves a lot of hard work and planning to put the monetization plans in place. And the fruits of your […]

7 Effective Ways to Monetize Video for Education

1 month ago

Technology has played an important role in improving and expanding education worldwide. Video content, for that matter, presents amazing opportunity as an aid for education and teaching. Video for education in particular has been transforming how we interact, collaborate and share knowledge. More and more students worldwide expect to learn and connect using online video, […]

What Triggers Our Love for Live Video and Sharing

2 months ago

It is not too much of a exaggeration if we say that live video is the richest medium of digital content by which we can reach people and even change their behaviour. This comes as a result from video being a combination of sound, sight and motion eliciting emotions and touching both our senses and […]

Top 10 Video Monetization Platforms

5 months ago

If you happen to be in the subscription video on demand business time has never been better to start organizing your efforts and creativity around video monetization. The world of SVOD has become so massive that even major media outlets have started their own platforms. It is expected to reach 75 billion in the year […]

Why SVOD Parental Control Shouldn’t Be Overlooked

5 months ago

The way audiences consume entertainment has never been more prevailing as with the rapid expansion of SVOD (Subscription Video on Demand) and OTT (Over-the-Top) services. In a new study of the top US streaming video platforms and digital content providers, the Parents Television Council – an education organisation advocating responsible entertainment – found that parental controls are negligent […]

5 Highest Viewed PPV Sporting Events in History

6 months ago

Driven by all the new technology modern time has given us, PPV (Pay-per-View) has become both a huge sensation and a big business. Our thirst for the next live performance or sporting event has never been greater. Our viewing habits as customers have changed to the extent that we demand to watch content on any […]

Using Social Media to Promote Your Live Content

2 years ago

Live content has always been an appealing proposition, and social media has taken it to a new level. If you provide live premium content, using social media to drive engagement is a great marketing option. So, which social media networks should you use? And how? Which Platforms? Facebook Live Facebook’s new live feature – Facebook […]

US Millennials Watch an Average of 6hrs Content Per Day

2 years ago

According to a new study, millennials, who watch the most amount of content out of any demographic, watch an average of 6 hrs’ worth of content every day. And it seems that they’re perfectly happy doing so! TiVo’s survey revealed that the millennial generation spends the most amount of time watching video content – no surprises […]

How Publishers Should React to The EU’s Ad Block Ban

2 years ago

The EU has outlawed network-wide ad blocking. But publishers shouldn’t just carry on with what they were doing in the pre-ad blocking era. The existence and popularity of ad blockers tells them that they need a fundamentally different approach. The massive consumer uptake of ad blockers should be a sign: a sign that ads, no matter how great […]

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