Enterprise Video Content Skyrockets ROI

10 hours ago

The adoption of enterprise video content is already skyrocketing ROI in businesses as video enables their employees to look in the eyes of their clients wherever they might be. The researchers at Technavio think the global online video platform market will grow 14.88% by 2020. This is mainly because the management of video content due […]

What We’ve Learned at IBC 2018 – A Recap

4 weeks ago

Almost 60,000 media professionals from more than 170 countries took to Amsterdam this September for the International Broadcasting Convention (IBC), one of the world’s biggest media and broadcasting conferences. It was an amazing experience for InPlayer with abundance of new technology and changes hoping to have huge impact on the whole media industry. We took […]

Will Every Business Evolve Into A Subscription Business Model?

1 month ago

In the era where the so called “unknown customer” is no longer the case, the subscription business model is becoming a hot topic of discussion. The subscription business market has grown by more than 100% in sales yearly. It was roughly $57 million in 2011 and has come to a to $2.6 billion in 2016. […]

9 Valuable Conversion Rate Optimization Stats

2 months ago

Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your content efforts. However, this process involves a lot of hard work and planning to put the monetization plans in place. And the fruits of your […]

Best Pricing Page Tactics to Drive More Sales

2 months ago

Pricing pages are probably the most important pages on your website. Getting it right means visitors turn into leads, lead turn into customers. On the other hand, If you get it wrong, prospects will most probably close the tab and leave for good. The art of writing a good pricing page is not an easy […]

Live-Streaming for Business: Strategies to Make the Most Out of It

3 months ago

Live-streaming may be a key trend of today, with increasing range of brands and people trying streaming in their efforts to boost reach and audience engagement. And whereas not everybody may be a live-stream star and not each and every live-stream attracts an audience, there is clearly demand there. Facebook says the daily watch time […]

Will Sports Cloud TV and OTT Services Take Over Traditional TV?

3 months ago

The Netflix and Amazon streaming model has revolutionised entertainment TV viewing in recent years. This same concept started entering the world of sport as well with a fast pace. There are many sport streaming services today looking to take on the giants of pay-TV. The question we often ask nowadays is whether cloud TV and […]

Transitioning to a SaaS Subscription Model

3 months ago

Accenture published a research in 2016 saying digital products will make up 25% of the world’s entire economy by 2020. High performers in the digital business arena of the future won’t just consume more technology but also enable their customers to accomplish more with technology. New corporate cultures will be created that use technology helping […]

Top 6 Conversion Rate Optimization Strategies to Increase Sales

4 months ago

Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your content efforts. However, this process involves a lot of hard work and planning to put the monetization plans in place. And the fruits of your […]

7 Effective Ways to Monetize Video for Education

4 months ago

Technology has played an important role in improving and expanding education worldwide. Video content, for that matter, presents amazing opportunity as an aid for education and teaching. Video for education in particular has been transforming how we interact, collaborate and share knowledge. More and more students worldwide expect to learn and connect using online video, […]

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