Insights

Deeper look at the video monetization industry.

How to Grow and Retain Your Podcast Audience

2 weeks ago

Having an amazing podcast with no one to listens to can be devastating for the creator. It exists, it’s there but no audience can support it with their presence. In theory this situation doesn’t really help your efforts to grow your brand, audience, and, ultimately monetize your services. That said, it’s a plain fact that […]

The Rise of High-Quality Live Streaming and Subscription OTT

2 weeks ago

TV shows are rapidly shifting to online or on-demand viewing. To illustrate this, out of the 100 most watched live broadcasted sporting events in the US in 2005, only 14 were sporting events. Ten years later, in 2015 sporting events comprised 93 of the top 100 telecasts. TV networks rely on live broadcasts of the […]

Organize and Monetize Your Live Sports Event

3 weeks ago

So you’re looking to monetize a live sports event? Luckily for you, no matter the size of the event, the venue, or the number of athletes, the same principles apply when it comes to monetizing your event and making sure that you end up getting a good return on your investment. In today’s world, it […]

What We’ve Learned at IBC 2018 – A Recap

4 weeks ago

Almost 60,000 media professionals from more than 170 countries took to Amsterdam this September for the International Broadcasting Convention (IBC), one of the world’s biggest media and broadcasting conferences. It was an amazing experience for InPlayer with abundance of new technology and changes hoping to have huge impact on the whole media industry. We took […]

What Is a Paywall and How Does It Work?

1 month ago

Before we dive into explaining what is a paywall and how paywalls work in fact, we should point out that, right now, they are at the forefront of the content monetization efforts of every digital content publisher. Implementing a paywall for your business means you should, above all things, know your customers, their viewing habits […]

Will Every Business Evolve Into A Subscription Business Model?

1 month ago

In the era where the so called “unknown customer” is no longer the case, the subscription business model is becoming a hot topic of discussion. The subscription business market has grown by more than 100% in sales yearly. It was roughly $57 million in 2011 and has come to a to $2.6 billion in 2016. […]

Maximizing Potential Revenue Stream For Digital Assets

1 month ago

If you have invested time, energy and finances in producing a digital product, you want to ensure that you secure the best returns on your investment. Doing that isn’t always a straightforward process. You need to make sure that you know the foundations that you must have in place. These foundations include making sure your […]

The Importance of Subscription Performance in SVOD

1 month ago

The market for streaming video on demand (SVOD) continues to grow. By the end of this year it’s estimated that 161 million homes worldwide will be using SVOD, according to figures from Research and Markets. When you look at their predictions for forthcoming years, the growth is even more apparent. They estimate that by 2020, […]

Is It a Good Idea to Outsource Video Monetization?

2 months ago

Maximizing the potential of your online video content is probably one of the most important things you can do as a business. You want to make sure that you get the best possible return on the cost of producing the content. As a business you may be wondering whether it’s best to dedicate a resource […]

How to Evaluate the Best Paywall Solution

2 months ago

Subscription and paywall as a tech category came out as the fifth most popular ones technology publishers will buy in 2018 in the The Top Technologies Publishers Will Buy in 2018 report. Just as a comparison, they were not even in the top ten in 2017. This report shows that publishers are eager to bring […]

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