Insights

Deeper look at the video monetization industry.

Monetizing OTT Video – PPV and Live Streaming Best Practices

3 months ago

OTT video is the biggest trend in professional content delivery at the moment. Every year more and more people are ditching their cable subscriptions and moving to online content delivery. Twenty five percent of Americans won’t subscribe to a cable provider by next year. In Europe OTT-SVOD grew from a few million in 2012 to […]

SVOD, Churn Rate – How OTT Providers Go Direct-To-Consumers

4 months ago

In our series of blog articles on OTT monetization models, we are exploring the different monetization models for content providers launching an OTT service. This second article on content monetization will be covering one of the most established and popular OTT Revenue Model: the Subscription Video-On-Demand model, called SVOD. SVOD, is when a customer pays […]

A Stairway to OTT Video Success (2019)

5 months ago

This blog post is the first article in a series of content monetization blog posts where we’ll tend to cover different OTT monetization solutions. However, this one will focus more on the subscription model as such.  For many consumers, the era of OTT video is a dream come true. Consumers of all ages are finally […]

InTech Meetup #6: Insights and Recap

5 months ago

On April 9, at what has become one of Macedonia’s most attended IT events, hundreds of IT professionals and technology enthusiasts met at Public Room in Skopje for the sixth InTech Meetup organized by InPlayer.   We first started our InTech Meetup back in 2016 and since then the event has grown immensely in popularity […]

7 Best Practices to Set Up a Live Video Stream

7 months ago

Today, it’s easier than ever before to launch a live video stream. Anyone can get started with live video streaming in just moments using a smartphone. And the audience is huge. According to this study, a full third of all online activity is spent watching video. That said, you want to make sure that you […]

PPV Video: How Content Owners Can Become Profitable

8 months ago

Earning money from Pay per View (PPV) is not a given, but it is highly achievable. Given the right amount of research and dedication, one of the big secrets to making PPV profitable is to provide a product that people actually want. A lot of this is about knowing your potential audience, and what kind […]

What You Need to Know About Video Encryption

8 months ago

Video encryption can protect your content from unauthorized viewing.If you are, for example, uploading a music video you produced on the Internet, logically, you want others to view it. But, if your video is a corporate training, you wouldn’t want unauthorized people to access confidential company information.  Data breaches, unauthorized sharing and data theft are […]

5 Types of Business Video Content to Accelerate Engagement

8 months ago

According to Vidyard businesses and marketers who used video content ended up growing revenue 49% faster than non-video users in 2017. We’re entering a “post-text world” where multimedia started dominating every media channel. In other words, using writing to communicate with your audience will quickly become obsolete and out of style. In terms of your […]

Maximizing the Value of Live Video Streaming with AI

9 months ago

AI forecasts are pretty straightforward – artificial Intelligence spending will very likely be more than $46 billion by 2020.  This will affect many areas, primarily the media industry. Large amounts of data are becoming available because we spend hours watching live video content or on demand. The next transformative technology will be live video streaming […]

AWS Hosting Facts and Stats

9 months ago

Amazon Web Services is crushing the competition in the cloud computing business. With massive data centers all over the world and top companies on the client list, AWS seems light-years ahead of anyone else. Its revenue last year was $17 billion. It’s ridiculous to even consider how huge that is. To put things in some […]

Geo-pricing: A Key to Global Paid Content Strategy

9 months ago

Geo-pricing and pricing intelligence is becoming the new norm these days. This is mainly due to the popularity of e-commerce websites like Amazon and eBay which put the pressure on smaller companies to monitor the prices of their competitors. Just like many other things in developing a successful business, intelligent geo-pricing optimization is key to […]

10 Best Mobile Live Streaming Apps (2019)

10 months ago

What a better way to boost your business sales or connect with your audience than with a live broadcast, from your phone from anywhere you want using live streaming apps. Now, we all know that live video streaming doesn’t need no further introduction. It simply can display million of words by the help of instant […]

3 Reasons to Reconsider the Revenue Sharing Model

10 months ago

Monetizing premium content requires online strategy which is entirely different than running a traditional business. It is unfamiliar territory that asks for completely different approach. The widely used quick-fix solution publishers decided to use is the revenue sharing model. However, this model has its own cons we decided to analyzed in this blog post. What […]

Content Monetization Models – Micro-transactions vs. Subscriptions

10 months ago

Digital businesses are booming with plethora of business models to choose from. Deciding on the the right business model for content monetization means accelerating the path of success offering unique value to your customers and steady revenue. A solid business model not only is a guarantee that your business will survive possible downturns, but it […]

8 Ways to Optimize Your Live Video Streaming

10 months ago

Everyone from the live streaming business knows the value of viewer experience. However, when we have live video streaming in mind, there are a few things that are just as important as viewer experience itself. With all the available tools on the market today it’s really easy for anyone to become a broadcaster and make […]

The Ongoing Full Stream Ahead Trend with VoD

11 months ago

The traditional definition of what it means to watch TV and how to watch it have drastically changed in the past 10 years or so. Consumers are in control more than ever of what they watch, when they watch and how they watch. If watching TV meant sitting in front of the screen, waiting for […]

How to Secure Your Video Content Effectively

11 months ago

Monetizing and securing video content should be at the forefront of your business idea if you are a content owner that wants and plans to protect its digital assets. If you sell video subscriptions or just want to protect video production here are some of the important essentials you should be aware of in order […]

How to Grow and Retain Your Podcast Audience

12 months ago

Having an amazing podcast with no one to listens to can be devastating for the creator. It exists, it’s there but no audience can support it with their presence. In theory this situation doesn’t really help your efforts to grow your brand, audience, and, ultimately monetize your services. That said, it’s a plain fact that […]

The Rise of High-Quality Live Streaming and Subscription OTT

12 months ago

TV shows are rapidly shifting to online or on-demand viewing. To illustrate this, out of the 100 most watched live broadcasted sporting events in the US in 2005, only 14 were sporting events. Ten years later, in 2015 sporting events comprised 93 of the top 100 telecasts. TV networks rely on live broadcasts of the […]

Organize and Monetize Your Live Sports Event

12 months ago

So you’re looking to monetize a live sports event? Luckily for you, no matter the size of the event, the venue, or the number of athletes, the same principles apply when it comes to monetizing your event and making sure that you end up getting a good return on your investment. In today’s world, it […]

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