Darka usually writes posts about

Paywall industry trends and subscription business strategies.

What We’ve Learned at IBC 2018 – A Recap

4 days ago

Almost 60,000 media professionals from more than 170 countries took to Amsterdam this September for the International Broadcasting Convention (IBC), one of the world’s biggest media and broadcasting conferences. It was an amazing experience for InPlayer with abundance of new technology and changes hoping to have huge impact on the whole media industry. We took […]

What Is a Paywall and How Does It Work?

5 days ago

Before we dive into explaining what is a paywall and how paywalls work in fact, we should point out that, right now, they are at the forefront of the content monetization efforts of every digital content publisher. Implementing a paywall for your business means you should, above all things, know your customers, their viewing habits […]

Will Every Business Evolve Into A Subscription Business Model?

1 week ago

In the era where the so called “unknown customer” is no longer the case, the subscription business model is becoming a hot topic of discussion. The subscription business market has grown by more than 100% in sales yearly. It was roughly $57 million in 2011 and has come to a to $2.6 billion in 2016. […]

Maximizing Potential Revenue Stream For Digital Assets

2 weeks ago

If you have invested time, energy and finances in producing a digital product, you want to ensure that you secure the best returns on your investment. Doing that isn’t always a straightforward process. You need to make sure that you know the foundations that you must have in place. These foundations include making sure your […]

The Importance of Subscription Performance in SVOD

3 weeks ago

The market for streaming video on demand (SVOD) continues to grow. By the end of this year it’s estimated that 161 million homes worldwide will be using SVOD, according to figures from Research and Markets. When you look at their predictions for forthcoming years, the growth is even more apparent. They estimate that by 2020, […]

How to Improve Customer Retention

3 weeks ago

If you are going to spend time, money and effort on producing high quality video content for your business or organisation you want to ensure that it is actually viewed online. Attracting viewers for your content is important but retaining them is even more so. If viewers are not impressed with the video content and […]

Is It a Good Idea to Outsource Video Monetization?

4 weeks ago

Maximizing the potential of your online video content is probably one of the most important things you can do as a business. You want to make sure that you get the best possible return on the cost of producing the content. As a business you may be wondering whether it’s best to dedicate a resource […]

How to Evaluate the Best Paywall Solution

1 month ago

Subscription and paywall as a tech category came out as the fifth most popular ones technology publishers will buy in 2018 in the The Top Technologies Publishers Will Buy in 2018 report. Just as a comparison, they were not even in the top ten in 2017. This report shows that publishers are eager to bring […]

9 Valuable Conversion Rate Optimization Stats

1 month ago

Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your content efforts. However, this process involves a lot of hard work and planning to put the monetization plans in place. And the fruits of your […]

6 Best Video File Formats Explained

1 month ago

The world of video file formats can be pretty overwhelming. However, there are only a few things you really need to know. First, it’s important to point out that a video format is more than just its file extension. So, one size definitely doesn’t fit them all. It advisable to ask yourself the following questions: […]

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Darka Panovska is our Content Marketing Specialist

This AC/DC fan is plugged into the content marketing sphere and is always up-to-date with the latest tech trends. An explorer of consumer psychology and rock concerts.

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