Darka usually writes posts about

Paywall industry trends and subscription business strategies.

5 Types of Business Video Content to Accelerate Engagement

1 week ago

According to Vidyard businesses and marketers who used video content ended up growing revenue 49% faster than non-video users in 2017. We’re entering a “post-text world” where multimedia started dominating every media channel. In other words, using writing to communicate with your audience will quickly become obsolete and out of style. In terms of your […]

2018 Year in Review for InPlayer’s Paywall

3 weeks ago

2018 flew so fast here at InPlayer keeping us busy all year round, making us deliver and accomplish so many great things in relation to our paywall. Our product got so much attention this year, but we should not forget our whole team which continues to be recognized as the best in the industry. 2018 […]

Maximizing the Value of Live Video Streaming with AI

4 weeks ago

AI forecasts are pretty straightforward – artificial Intelligence spending will very likely be more than $46 billion by 2020.  This will affect many areas, primarily the media industry. Large amounts of data are becoming available because we spend hours watching live video content or on demand. The next transformative technology will be live video streaming […]

AWS Hosting Facts and Stats

1 month ago

Amazon Web Services is crushing the competition in the cloud computing business. With massive data centers all over the world and top companies on the client list, AWS seems light-years ahead of anyone else. Its revenue last year was $17 billion. It’s ridiculous to even consider how huge that is. To put things in some […]

Geo-pricing: A Key to Global Paid Content Strategy

1 month ago

Geo-pricing and pricing intelligence is becoming the new norm these days. This is mainly due to the popularity of e-commerce websites like Amazon and eBay which put the pressure on smaller companies to monitor the prices of their competitors. Just like many other things in developing a successful business, intelligent geo-pricing optimization is key to […]

10 Best Mobile Live Streaming Apps (2018)

2 months ago

What a better way to boost your business sales or connect with your audience than with a live broadcast, from your phone from anywhere you want using live streaming apps. Now, we all know that live video streaming doesn’t need no further introduction. It simply can display million of words by the help of instant […]

3 Reasons to Reconsider the Revenue Sharing Model

2 months ago

Monetizing premium content requires online strategy which is entirely different than running a traditional business. It is unfamiliar territory that asks for completely different approach. The widely used quick-fix solution publishers decided to use is the revenue sharing model. However, this model has its own cons we decided to analyzed in this blog post. What […]

Content Monetization Models – Micro-transactions vs. Subscriptions

2 months ago

Digital businesses are booming with plethora of business models to choose from. Deciding on the the right business model for content monetization means accelerating the path of success offering unique value to your customers and steady revenue. A solid business model not only is a guarantee that your business will survive possible downturns, but it […]

8 Ways to Optimize Your Live Video Streaming

2 months ago

Everyone from the live streaming business knows the value of viewer experience. However, when we have live video streaming in mind, there are a few things that are just as important as viewer experience itself. With all the available tools on the market today it’s really easy for anyone to become a broadcaster and make […]

The Ongoing Full Stream Ahead Trend with VoD

3 months ago

The traditional definition of what it means to watch TV and how to watch it have drastically changed in the past 10 years or so. Consumers are in control more than ever of what they watch, when they watch and how they watch. If watching TV meant sitting in front of the screen, waiting for […]

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Darka Panovska is our Content Marketing Specialist

This AC/DC fan is plugged into the content marketing sphere and is always up-to-date with the latest tech trends. An explorer of consumer psychology and rock concerts.

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