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How Publishers Should React to The EU’s Ad Block Ban - InPlayer Paywall
Ad blocking, Monetization, News

How Publishers Should React to The EU’s Ad Block Ban

21 October 2016 by

The EU has outlawed network-wide ad blocking. But publishers shouldn’t just carry on with what they were doing in the pre-ad blocking era. The existence and popularity of ad blockers tells them that they need a […]

Do Millennial Streaming Habits Threaten Legitimate Companies? - InPlayer Paywall
Ad blocking, Digital content, News

Do Millennial Streaming Habits Threaten Legitimate Companies?

04 October 2016 by

According to a new study by creative agency Anatomy Media, two-thirds of young millennials use an ad blocker. Moreover, 69 percent of these stream pirate videos. So, do Millennial streaming habits threaten legitimate video entertainment companies? […]

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