Building a vibrant online community is difficult. If you’ve done that, well done! Seriously. And, for those of you looking to take our project to the next level, live streamed conferences may be just the thing for you. Live streamed conferences allow community members to talk in real time and forge relationships that go beyond the keyboard. So, how do you do it?
- Build Pre-Event Buzz
If you want your event to be a success, you need to let people know that it’s going on. And you need to make sure that you make members feel welcomed and encouraged to join. To start, create content that features stories, videos and links to do with your event. Share these regularly, and use them to get the word about your plans in the run-up to the big day. Ideally, your event will bring together your community’s enthusiasts, experts and influencers. Any speakers should promote the event themselves, so create incentives for them to do so. Once people begin talking about your event, anticipation will build and your conference will be more likely to be a success.
- Ask for Feedback
Your community will be full of bright and passionate minds who will have their own ideas about what a successful conference will look like. No man is an Island. And, with today’s social networks, who would want to be? Reach out to members before the event takes place, and ask them what they would like to see, how they’d like things to be scheduled, what subjects they’d like covered, what format they’d like content to take, and so on. You can gather this feedback easily, looking at comments, likes and shares. To encourage people to participate in this process, you can gamify their involvement – for example, by awarding a prize to the person with the best idea, or allowing the most passionate members take part for free, etc.
- Reach Out Beyond Your Community
Of course, you want your community to grow. That’s a given. And there’s no reason why you shouldn’t use you conference to continue to build your following. Reach out to other communities to spread the word about what you’re doing, use social media ads to target potentially interested demographics, and write guest blogs on any websites whose audiences may be interested in the event. People are attracted to action. Use your event to show the world that your community is a happening place, and people will flock to you.
At InPlayer, we help content producers and community leaders such as Do Lectures monetize their digital assets. Their live streaming conference Do Wales that was happening between July 6 and 9th used our InPlayer paywall for the payment process, while our partners Livestream took care of the stream.
If you’re looking to monetize your conference, our payment solution makes it easy to set up a paywall around your live streamed content. Our solutions are robust, secure and easy to set up. For more information, get in touch with our sales team.