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Online Video – The Centre Of Content Marketing

Have you noticed how many websites are adopting video to describe a product or service, rather than blocks of texts? This is just one example of the rise of video online. According to Cisco, by 2017 69% of all consumer Internet traffic will be video-based. That’s a huge number and it’s only a couple of years down the line. No matter what size your business is, if you don’t embrace video then you’re going to lose out.

It’s probably not surprising that online video content has become so popular as a medium for advertising. It’s highly accessible, with around a billion people visiting YouTube alone each month and it’s more affordable than traditional TV advertising. According to the Interactive Advertising Bureau, of the 300 brand marketers they interviewed two-thirds said they were moving budgets away from TV and into online video content.


Many people ask whether online video is really an affordable marketing tool for any size of business; the answer is YES. You don’t have to spend a fortune on professional production to make a video work. Even a six second Vimeo snap can be effective if it’s done well and it’s promoted in the right way.

Is online video really an option for all?

The main area of concentration for anyone producing online video content should be the story. Don’t forget that you need to grab and sustain the interest of potential viewers. A video is a perfect medium to use to tell a story so all you need to ensure is that the story is worth telling and that it’s told well.

You also need to promote your content effectively. This means sharing your video content across social media in a way that will catch the eye. Use snappy and relevant messages to get people interested.

You can see how video is emerging as the major medium for reaching your customer base. You can’t afford to miss out. You don’t have to invest a huge amount of money in producing a video, but you do have to make sure it works. Make sure that you’re telling a story that people want to hear and that is relevant to your customer demographic and your product or service; then promote it creatively and in a way that will appeal to the demographic you are trying to attract.

If you are a content owner and you are looking for a partner that will help you sell your online videos, contact our team at InPlayer. We’ll be more than glad to show what we can do for you and your business.

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