We are happy to announce the integration of Apple Pay into our video monetization technology, making our Paywall the first video paywall to enable users to pay for video content directly from their Apple account.
Apple Pay, which launched in the UK in July, is now fully incorporated into InPlayer, thereby making it possible for video publishers to let users accessing video via their iPhone or iPad to make payments directly from their Apple account without having to enter their credit card details.
According to a report released by ITG Market Research, Apple Pay has gained a 1.7% market share as of six weeks after its release in US in October last year, which are pretty impressive numbers for a product in its early launch.
In addition to Apple Pay, InPlayer already accepts transactions using all major credit cards; PayPal; direct debit; including some local payment methods such as iDeal in the Netherlands.
The Apple Pay will come as addition to the existing payment methods making sure users are able to choose their preferred payment method and proceed to watch the content within minutes.
We are happy to be leaders in the market with the Apple Pay payment add-on and look forward to share the stats on the Apple Pay usage among our publishers and users.