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10 Important Trends Shaping On-Demand Digital Entertainment

On-demand digital entertainment may be well-established in the UK, US, and certain Western European countries; however, further afield, in major economies such as India, Brazil, and South Africa, on-demand services are only just beginning to take root. So, what are the key trends that will affect how the technology is adopted? We summarized Discover Digital’s Executive Head of Operations Taryn Uhlmann’s thoughts on just this issue (you can read these in full here).

  1. The big screen needs to watch out because, for millennials, it’s the small screen – mobile, tablet, and laptop – that will become the real entertainment center in the near future.
  2. Traditional billing methods will disappear as new, innovative billing models and payment options – such as on-demand access for audiences who do not have credit cards or do not want to commit to a subscription—and pre-paid, short duration models including vouchers and loyalty points come into force.
  3. On-demand digital entertainment services will tailor themselves to customers; since modern consumers want and expect to have their specific needs catered for, on-demand services will begin to focus on the niche rather than generic content.
  4. Investment in original content will increase because high-quality, exclusive content is both a huge draw for consumers, a massive competitive advantage, and a key differentiator.
  5. User experience will be improved using enhanced web design and intuitive user interfaces – this will include emotional design, omnichannel functionality, and lower latency.
  6. Big data will play an increasingly important role as companies begin to use instant messaging, social media analytics, and web data to help them better understand their audiences and deliver a service that they can’t refuse.
  7. The amount of short form on-demand content will increase due to the YouTube generation’s shorter attention span; this will also allow companies to make the most of small viewing windows (such as commutes and waiting times) since viewers will be able to fill these with short, self-contained content.
  8. Generation Z’s interest in local issues will drive more local content which will be distributed via add-on services and bundled content which contain culturally- and community-specific content.
  9. The line between telecoms and broadcasting will blur as both industries will come to rely more deeply on each other – this will drive interdependent partnerships between multiple stakeholders across content development, technology, data, and consumer brands.
  10. Consumers will subscribe to more than one service as prices decrease and tie-in contracts as offered.

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